Thus Spoke the Marble:
The Journey Alters You.
Exhibition Visual Identity Design

Designers, Werner Aisslinger, EmreArolat, Birsel + Seck, 

the El Ultimo Grito duo, Alfredo Häberli, Richard Hutten, James Irvine and Can Yalman, showcased their work in 

what were during the Milan Design Week and Salone del 

Mobile - Thus Spoke The Marble: The Journey Alters You.

Organized by the Istanbul Mineral Exporters’ Association (IMIB) and EMIB, and curated by Demirden, the project was groundbreaking in that its ambitions reach far beyond those of a purely commercial display. Spread over 900 square-metres of the famous Superstudio Più Art Garden, and while demonstrating and exploring the numerous ways in which Turkish marble can be used in both architecture and interior design, the installations by the participating designers
were also attempt to reveal the material’s symbolic and
spiritual power.

Demirden asked the designers to reflect on the deep-seated emotions that emerge over the course of an inner journey, and to use this as a starting point for an installation that would communicate them. Its symbolic title: ‘Thus Spoke the Marble: The Journey Alters You’ thus invites visitors on a journey of
re-discovery, revealing the narrative qualities of the material. 

As well as being a perfect location for rest and relaxation, it also intends to be a place of insight, discussion, and meditation.

The exhibition was thus also hook onto a tradition of over four thousand years, in which Turkish marble from across Anatolia has been the basic material for great works of art and architecture, from classical antiquity to Byzantine, Ottoman and modern times. It was also illustrate the creative revival
that has characterized the country in recent years, and its design and architectural scene in particular.

Project: Turkish Stones
Year: 2012
Location: Milan
Space: 900 m²
Scope: Exhibition Visual Identity Design
Photography: Engin Yıldız