Karel Corporate Identity
Guideline Design

Positive identity plays a major role in organizations in achieving targeted success. Karel’s new identity will demonstrate the innovative, creative-inspirational direction to a more powerful and sustainable brand. When using Karel’s Voice, it is aimed
to announce this intended voice not only locally but also internationally, and to reach the communication system that
this voice creates. This sound is reliable, sincere and clear.

Project: Karel
Year: 2011
Location: İstanbul
Scope: Corporate Identity Guideline Design
Photography: Engin Yıldız