“Care for Your World"
The second edition of Kale Unicera exhibition in which the brand’s “Care for Your World” positioning is conveyed on a rational and innovative platform, also reminds us of its responsibility to contribute to the sustainable relationship between production and consumption. The structure uses 80% less floor platform, consists of 91% recyclable materials and offers visitors
a contemporary experience.
Kale’s environmentalist products, its relationship with art and design, and social benefit projects are exhibited along the long wall. This “Care for Your World” wall encompasses the entire exhibition area. In the center, there are also areas where new products are exhibited abstractly with a natural stylization. The “Care for Your World” wall construction, designed for reuse, contributes to the sustainable space design strategy by offering a flexible and modular structure.
The construction, in which raw wooden planks are combined with rational and smart details, creates a natural and sincere interaction platform. The “Care for Your World” posters, designed by Demirden | ilio, have become a natural part of this wall and they offer a contemporary experience platform in brand communication.