ECA Retail Design

At all points where ECA-SEREL met with consumers, corporate store design criteria and application norms were created with a common defined visual language and marketing strategy.

The design line of the stores is formed with water theme.
A superior technology representative strong brand with a minimalist and prestigious look.

Strong design elements were created that would enable customers to connect with the company brand. While creating
a visual strategy, the company’s approach to product design and its water elemental theme were emphasized from the facade design to the entire store.

Product design criteria, simple and powerful forms used, accuracy in detail solutions; water color in the refreshment (blue tones and white), transparent materials and stylized water textures reflected the design.

The store is in a different position from the examples with minimal, simple forms and colors used in the general line of the store, an exhibition principle based on clear perception, clear distant from the products, and an intensive and rich use of graphic designs.

Project: ECA
Year: 2003
Location: Istanbul
Space: 700 m²
Scope: Retail Design, Graphic Design